Establish the approved reference
Build the brand kit with identity, voice, visual rules, claims and reusable asset references. Validate the draft before publishing its brand version.
Topolo for Creative agencies
One client brand. A clearer creative process.
Keep approved identity, voice and assets together in Topolo Brand. Use Design for creative work and Compose for the words that go with it, so the brief has a consistent foundation from the first draft to review.
The work behind the workflow
The latest logo is only one part of the brief.
An agency needs more than a folder of assets: which palette is approved, what the client sounds like, which claims are allowed, and what changed since the last round. When that guidance is scattered, people interpret the brand differently. A versioned brand kit gives the team a specific reference to work from, with a deliberate publication step when the guidance changes.
How it works
Give the team a brand they can work from.
Keep brand guidance, creative production and review as clear stages, with a focused app for each.
Create for the right channel
Use Design for brand-governed creative outputs and Compose for supporting documents. Keep the client’s approved assets and language close to the work.
Review the work before release
Use the relevant review and publication controls to check the output. A saved draft is a working copy; publishing is a separate decision.
Evaluate the wider workflow.
Keep the first exercise bounded, then check the handoffs needed for a broader process.
Agency delivery workflows
Agency delivery moves through account, creative and operations teams. Use an approved brand version as the reference, then keep the next review and delivery decision visible.
Anchor the brief
Record the client, deliverable and approved brand assets before creative work starts.
Review the output
Create the required variants in Design and compare them with the supplied brief.
Own the handoff
Keep the next review or delivery item in Roadmap with a named owner.
Before expanding
Confirm client separation, reviewer permissions and each publishing channel before extending the workflow.
Evaluate the wider workflow.
Keep the first exercise bounded, then check the handoffs needed for a broader process.
Agency delivery workflows
A client project needs more than a place to store its finished files. Keep the brand reference, creative work and delivery decisions clear so the team can review the output against the brief.
Establish the brand reference
Use Brand for the approved identity and assets the project should follow.
Prepare work for review
Create the required outputs in Design or the appropriate production app, then make the review decision explicit.
Track the delivery commitments
Keep the plan and dependencies in Roadmap, with a named owner for the next decision.
Before expanding
Evaluate a single client project and check client separation, review permissions and the intended publishing channel.
Bring a real example to the conversation.
Use these questions to explain your current process and agree what a useful evaluation would need to show.
Show the last deliverable that needed a brand correction. Which instruction was missed?
Consider this against a recent example from your own process.
How many variants and revision rounds were produced, and who spent the time?
Consider this against a recent example from your own process.
Who owns logos, fonts and palette approvals? Which assets may enter a trial?
Consider this against a recent example from your own process.
Which static dimensions, formats and editable handoff does a client require?
Consider this against a recent example from your own process.
Who reviews internally, who approves client use and whose budget pays for the design workflow?
Consider this against a recent example from your own process.
Could we compare two variants of the same brief? What quality and time thresholds would you agree in advance?
Consider this against a recent example from your own process.
Agree the result before the pilot.
These are proposed checks to tailor with the people doing the work. They describe an evaluation, not results already achieved.
Brand reference
One approved snapshot resolves and each composition records that exact version.
Static delivery
Two agreed variants export in a currently supported static format and download/open at the agreed dimensions.
Revision
Apply one reviewer correction to each variant and re-export with no unintended brand changes.
Value
Matched work meets an agreed time-saving target while the reviewer accepts both variants.
Decision
Owner identifies whether the result can repeat on the next client brief and records tool gaps.
The suite
The apps around your workflow.
Start with the app that solves the immediate problem. Bring in the others when the work needs them, with access governed by each app and workspace.
Brand
Approved identity, assets, voice and claims in a published brand kit.
Design
Brand-led creative projects, variants and reviewed exports.
Compose
Business documents, saved versions and an assigned review.
Bytes
Files, folders, search and sharing for the material behind the work.
Blog
Articles, editorial review and a durable published home.
Campaigns
Offers, campaign codes, placements and recorded redemptions.
Before you get started.
Useful questions for choosing the right starting point.
What belongs in a brand kit?
Identity, voice, visual presentation, claims, communications guidance and reusable asset references. The kit holds versions, so a published snapshot can remain a stable reference while a new draft is prepared.
Does updating the draft replace the published brand?
No. Saving a draft and publishing a version are separate steps. Published brand versions are immutable; a new approved publication selects a new current version.
Can we use the kit with other Topolo apps?
Brand connections let eligible consumers resolve a published brand version. Check the chosen consumer’s supported fields and access before using the connection for client delivery.
Keep exploring.
Check the product, review the details or talk through your next workflow.
Explore Brand
See the Brand workspace and its current availability.
Read the Brand reference
See the available capabilities and how they work.
Browse related solutions
Find another starting point for your business or role.
Check plans and pricing
Review current plan terms and the apps your workflow needs.
Book a demo
Talk through the process and requirements you want to evaluate.
Make the next brief easier to deliver.
Explore Brand, or show us how your agency manages client identity and creative review today.