Keep the contact state clear
Organise contacts, topics, subscriptions and suppression.
Topolo for Lifecycle marketing lead
Make audience state clearer before the next campaign.
Organise contacts, topics, subscriptions and suppression in Nurture. Use segments and draft journeys to plan the next lifecycle step, with a clear distinction between planning the journey and sending messages.
How it works
Organise audience state before journey execution.
Start with Nurture for this part of the work. Verify the handoffs before extending the workflow.
Define the segment
Review the audience criteria and relevant lifecycle events.
Plan the next step
Use draft journeys to document the intended lifecycle path; evaluate sending capabilities separately.
The suite
The apps around your workflow.
Start with the app that solves the immediate problem. Bring in the others when the work needs them, with access governed by each app and workspace.
Nurture
Contact subscriptions, audience segments and draft lifecycle journeys.
OpenCRM
Contacts, companies, opportunities and the tasks that keep a relationship moving.
OpenForms
Structured intake, public forms and submissions with defined delivery settings.
OpenConsent
Processing purposes, consent records, subject requests and audit evidence.
OpenMessages
Channels, customer conversations and approved messaging templates.
OpenInsights
Defined event sources and saved dashboards for the questions you want to answer.
OpenBefore you get started.
Useful questions for choosing the right starting point.
Where should lifecycle marketing lead work begin?
Organise contacts, topics, subscriptions and suppression in Nurture. Use segments and draft journeys to plan the next lifecycle step, with a clear distinction between planning the journey and sending messages.
What should we check before expanding?
Start with the workflow above and compare the result with your current process. Check the relevant app access, supported inputs and handoffs before bringing more work into the suite.
How do we choose the right plan?
Use the current pricing page to review plan terms. For a workflow spanning several apps, discuss the access and operational requirements in a demo before choosing the setup.
Keep exploring.
Check the product, review the details or talk through your next workflow.
Explore Nurture
See the Nurture workspace and its current availability.
OpenRead the Nurture reference
See the available capabilities and how they work.
OpenBrowse related solutions
Find another starting point for your business or role.
OpenCheck plans and pricing
Review current plan terms and the apps your workflow needs.
OpenBook a demo
Talk through the process and requirements you want to evaluate.
OpenMake audience state clearer before the next campaign.
See how this workflow fits your product retention team work. Review the apps or book a demo around the process you want to improve.