Set the source
Agree the event definitions, collector and permitted scope.
Topolo for Audience insights manager
Give first-party measurement a clear definition.
Organise event sources and collectors in Insights. Agree the meaning and scope of the events before building a dashboard, so the resulting overview answers a defined business question.
How it works
Define the event before interpreting the dashboard.
Start with Insights for this part of the work. Verify the handoffs before extending the workflow.
Check collection
Inspect a real event and its meaning before using the overview.
Build the view
Save a dashboard that answers the defined question with the collected evidence.
The suite
The apps around your workflow.
Start with the app that solves the immediate problem. Bring in the others when the work needs them, with access governed by each app and workspace.
Insights
Defined event sources and saved dashboards for the questions you want to answer.
OpenWeb
Editable websites, reusable CMS content and reviewed publication.
OpenForms
Structured intake, public forms and submissions with defined delivery settings.
OpenConsent
Processing purposes, consent records, subject requests and audit evidence.
OpenBlog
Articles, editorial review and a durable published home.
OpenQuro
Code series, destinations and analytics for physical-to-digital journeys.
OpenBefore you get started.
Useful questions for choosing the right starting point.
Where should audience insights manager work begin?
Organise event sources and collectors in Insights. Agree the meaning and scope of the events before building a dashboard, so the resulting overview answers a defined business question.
What should we check before expanding?
Start with the workflow above and compare the result with your current process. Check the relevant app access, supported inputs and handoffs before bringing more work into the suite.
How do we choose the right plan?
Use the current pricing page to review plan terms. For a workflow spanning several apps, discuss the access and operational requirements in a demo before choosing the setup.
Keep exploring.
Check the product, review the details or talk through your next workflow.
Explore Insights
See the Insights workspace and its current availability.
OpenRead the Insights reference
See the available capabilities and how they work.
OpenBrowse related solutions
Find another starting point for your business or role.
OpenCheck plans and pricing
Review current plan terms and the apps your workflow needs.
OpenBook a demo
Talk through the process and requirements you want to evaluate.
OpenGive first-party measurement a clear definition.
See how this workflow fits your marketing analytics team work. Review the apps or book a demo around the process you want to improve.